PUMA

Giới thiệu về dự án

PUMA, one of the world’s leading sportswear brands, is accelerating its digital transformation strategy by upscaling its e-commerce and retail operations across Southeast Asia. As part of this regional initiative, Vietnam was chosen as the first business unit to pilot sales operations using SAP R/3 and the S/4HANA Fashion system, marking a key milestone in PUMA’s omni-channel growth roadmap.

Solution

Localization

The Challenge

To ensure a fast and effective deployment within a 6-month timeframe, PUMA needed a partner capable of delivering rapid implementation while ensuring localization, process alignment, and technology readiness.
The challenge was to execute the MVP (Minimum Viable Product) phase swiftly so that PUMA Vietnam could validate the system and begin leveraging SAP R/3 and S/4HANA capabilities across B2B wholesale, D2C e-commerce, and physical retail channels.

The Solution

CMC Consulting was entrusted with this critical initiative. Our team delivered end-to-end SAP implementation services, including system localization and the development of detailed configuration documents. We created comprehensive test cases and scripts for core Finance (FI) processes and developed 25 customized Value-Added Service (VAS) reports tailored to the apparel industry. End-user training sessions were conducted to ensure smooth adoption and hands-on readiness for the new system. Throughout the process, we maintained close coordination with the client to align on agile milestones and validate functionalities across business units.

Lợi ích

The project resulted in a successful and timely rollout of SAP R/3 and S/4HANA Fashion in Vietnam.

PUMA Vietnam now benefits from real-time reporting, improved visibility across departments, and standardized workflows that ensure seamless process interactions.

Automation of key operations helped eliminate redundancies and optimize cost structures.

This foundational success allows PUMA to scale the solution further across the region with confidence in its SAP platform and local execution capabilities.